Porsche 911 Design Projekt

Design award received 2020: GOOD DESIGN® Award, des Chicago Athenaeum Museum of Architecture and Design and Metropolitan Arts Press Product information "The Next 60 Years Porsche 911 Design Project"

Nobody suspects that the most demanding design task is the actualization of perfection.
It is not time that influences the design of the 911, rather the designer Ferdinand Alexander Porsche shaped the style of his time with his work 60 years ago and designed a model that was to become the epitome of automotive dynamics. With a roof section sloping down to the rear and the degressive shoulder line, the exterior survived the wedge shape unscathed. A supposedly progressive era, which, with the reversed directionality since the early 1970s, was to advance to a design dictate for progressive automotive design over many decades. However, it was not the wedge shape that influenced the 911; conversely, its design continuity ultimately gave the impetus for the renaissance of the streamline in current and future automobile design.

This book shows the derivation of the typical Porsche design language since the brand was founded, a scientific analysis of the design process of the original 911 and an outlook on how future vehicle generations could embody the unique design treasure of the legendary sports car icon.
In cooperation with the Porsche Design department, under the direction of Prof. Dr. Othmar Wickenheiser, up-and-coming talent in transportation design from the Munich University of Applied Sciences, presented impressive visions for the next 60 years of the Porsche 911.

Prof. Dr. Othmar Wickenheiser, born in 1962, is a graduate of the ART CENTER COLLEGE OF DESIGN, USA and was employed as an exterior designer in Ingolstadt for 6 years. He has had teaching experience at internationally renowned universities since 1991 and has been a full-time professor responsible for transportation design at the HOCHSCHULE MÜNCHEN for over two decades. Since then, over 90% of its graduates have successfully worked in the design industry. Wickenheiser did his doctorate on the history of automobile design and is - with the Auto Book Awards 2009 and 2010 in the "Design" category of the Motor Presse Club, as "Best of Category" at the AUTO-MOTIVE BRAND CONTEST 2015 and the GERMAN DESIGN AWARD 2016 - as Award-winning specialist book author and specialist commentator for automobile design on German television. He is a foundation member of the GERMAN DESIGN COUNCIL and belongs to the ROSTER OF EXPERTS of the INTERNATIONAL COUNCIL OF INDUSTRIAL DESIGNERS. Language: German
Volume: 680 pages
Execution: Hardcover in stitched binding with 3-sided color cut
Format: Landscape 360 x 250 mm, open 720 x 250 mm
Weight: 4.6 kg
Preface: by Prof. Wickenheiser, Michael Mauer, Thomas Stopka
Edition: limited to 150 copies
ISBN: 978-3-948046-17-0